Now there is a book on the way (see There is a book stuck in my birth canal) apparently I am supposed to get serious about ‘brand’. Being a farmer’s daughter, I just want to say, branding is what we did to cows. We lit a little fire, put the brand in to heat up and burned it onto the cow’s buttocks. There were other gory procedures to do with testicles and horns, but I will spare you.
That cow is stuck with that brand. At least until it is on dinner plate.
I get it. On an intellectual level I understand. A consistent core message. Clarity about what I am selling.
I do not have a tattoo. There are so many questions when it comes to tattoos: what, where, who, what if I change my mind? I much prefer to doodle on my skin with a pen. I can wash it off later.
I feel empathy with those cows.